In recent years, many new marketing channels have emerged, yet traditional newsletters have neither disappeared nor lost their effectiveness. In fact, newsletters have maintained their…
Blog articles
Diversity is a Winning Advantage in Marketing Teams
Did you know that diverse marketing teams produce better and more innovative results compared to homogeneous teams? Marketing is all about creativity, and diversity plays…
Effective Localization of Marketing and Content for New Markets
Let’s talk about localization. Are you expanding your business, products, or services to new target markets and wondering how to effectively reach the local audience?…
Why Doesn’t Artificial Intelligence Replace Human-Generated Content?
Marketing professionals often hear the question: Could a customer generate content themselves using AI? While AI is a valuable tool, it does not replace human…
3 reasons why content creation makes sense, rain or shine
“No marketer is an island”. In a world of political tensions and economic uncertainty, marketing is often the first to face budget cuts. However, in…
Marketer, Get More Time for Strategic Planning
Are you a marketing professional feeling like your days are slipping away, constantly bouncing from one meeting to the next while your to-do list grows…
Content Tool Kit
Creating high-quality content marketing doesn’t require significant investments in various services or software licenses. There are several free alternatives available in the market, such as…
Proactive Content Marketing – Stay Ahead of Your Customers
The purchasing process is a multi-phase journey where a company needs to be one or two steps ahead of the customer. By identifying the ideal…
Content Marketing Builds the Foundation of Trust
Content marketing strengthens expertise, builds a connection between the company and the customer, and creates the foundation of trust. Once the ideal customer has been…