Strengthen customer relationships and drive sales
Newsletters are an effective and cost-efficient way to maintain customer relationships, attract new clients, and support your business goals. Regular communication keeps your company top of mind, while targeted messages help nurture leads, encourage upselling, and improve overall customer engagement. With email automation, you can ensure timely communication throughout the sales cycle.
Why does your business need newsletters?
Keep your customers informed
Newsletters offer a great opportunity to share timely updates, such as new products, services, offers, or other important news. Regular communication keeps your audience in the loop and reminds them of what your company has to offer. When your customers are informed, they’re more engaged and ready to make purchasing decisions.
Build long-term customer relationships
Well-targeted and consistent newsletters help foster trust and loyalty among your customers. They’re a chance to share valuable content—like tips, guides, or expert insights—that can help your clients solve problems or grow their business. This helps you build relationships that go beyond short-term promotions and lead to lasting customer loyalty.
Support lead nurturing and upselling
Newsletters are a great tool for nurturing leads and encouraging additional sales. They remind customers how your products or services can meet their current needs. Newsletters can also be part of automated email sequences that deliver relevant content at just the right moment—supporting the sales cycle. Targeted messages can help guide customers toward a purchase and move the sales process forward.
What our customers say
Smoothly's content creator team is really impressive. They are very creative and proactive.
Patrik D’Arcy, Development Manager, Moi Mobiili
Collaboration with Smoothly has been effortless and efficient. Content creation is always up to date, and social media accounts run seamlessly.
Joni Yletyinen, Entrepreneur, Timanttiporaus Teho Oy
Cooperation is excellent: the team is self-driven and comes up with content ideas on their own. Smoothly has been very helpful, and the collaboration has been extended to the subsidiary's marketing.
Teemu Vitikainen, Communications Designer, Suur-Savon Sähkö Oy
Working with Smoothly is straightforward. Our content creators work independently and are a valuable addition to our daily marketing.
Simo Kauppinen, Sales Director, HSolutions Oy
What I particularly liked about Smoothly was their efficiency and risk-free nature. I was able to test the service flexibly and make sure the content was high-quality.
Sami Mattila, Entrepreneur, Materflow Oy
I see traditional advertising agencies as rigid in creating content, so they were not an option for us. I think you have to be an agile player here, constantly adapting to the client's needs.
Marjo Pirhonen, Marketing Manager, FinCap Oy
Book a free 30 minute consultation
Our team of experienced content marketing consultants are happy to advise you on:
- Your brand’s content marketing needs
- Your potential for growth and optimisation
- How our hybrid AI and creative talent solution can help your brand
