Proactive Content Marketing – Stay Ahead of Your Customers

Smoothly provides all the necessary components of content production in one service.

The purchasing process is a multi-phase journey where a company needs to be one or two steps ahead of the customer. By identifying the ideal customer, maintaining ongoing interaction, and monitoring customer behavior, you can create content marketing that adds value to the reader.

Targeting Ideal Customers with Content Marketing and Needs Assessment

Who exactly is your customer, and how do they behave? Crafting the ideal customer, the most potential customer for your solution requires careful consideration. Define their age, profession, industry, what motivates them, and which marketing platforms they spend the most time on. Engage with your ideal customer using appropriate language and imagery, building trust and strengthening the connection between your company and the customer.

Needs assessment is a crucial phase in the sales process where listening to the customer is essential. Your company’s product or service should meet the customer’s needs and offer a solution to their problem.

Customer needs can be determined by listening and asking questions, creating surveys, and analyzing data from social platforms and websites. Customers value personalized shopping experiences, so targeted needs assessment builds trust between your company and the customer. If marketing targets the wrong audience, the company won’t generate profit, and resources will be wasted.

Customer Buying Journey

The potential customer’s buying journey is the path from desire or need to make the purchase decision. The buying journey should smoothly transition from one stage to another, ensuring the necessary information is easily accessible to the customer. The buying journey can be divided into three parts:

  1. Discovery: In the initial stage, the customer becomes aware of their need, making it essential for your company’s solution to be prominently displayed, for example, in search engine results or through paid advertising.
  2. Engagement: The customer considers and compares various services or products. Your company’s content and social media should offer a wide range of material that supports the customer’s thinking and provides tangible benefits.
  3. Decision: Support is crucial to guide the customer into making a purchase decision. This stage should make decision-making straightforward by providing clear contact options and producing content that aids decision-making.

Smoothly provides all the necessary components of content production in one service, with a transparent monthly fee, saving you time, money, and energy in marketing.


Explore our service. Here, you can read examples of tasks and content that you can delegate to Smoothly’s content producers.

Frequently Asked Questions. Here you’ll find comprehensive answers to common questions, or contact us directly.


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