High-quality content is essential for visibility and business growth, but creating it requires time, expertise, and continuous development. When it comes to resourcing content production, companies often consider two options: hiring an in-house specialist or utilizing an external service? Both approaches can work, but it’s worth looking at the bigger picture before making a decision. Traditional recruitment can be a time-consuming and costly process, whereas outsourcing content production to a community like Smoothly offers flexibility, versatility, and efficiency.
This article highlights the key benefits and five important factors to consider when choosing a content production solution — showing why, in many cases, an expert service is the smarter option.
1. A Wide Range of Expertise in One Community
When you hire an in-house content creator, you gain the skills of a single person. But what if your company needs content in multiple languages, across different channels, and in various formats? Smoothly’s diverse community brings together writers, graphic designers, and marketing professionals under one roof — offering expertise in everything from social media posts and sales-driven articles to visually impactful campaigns. This versatility ensures you always get the right content at the right time without the need for a separate hiring process.
2. A Flexible Solution to Support Growth
Business needs can change rapidly — sometimes requiring large-scale content campaigns, while at other times, a steady flow of smaller content pieces is enough. Hiring an in-house employee means fixed personnel costs and can make scaling content production challenging. Smoothly eliminates this issue: the service can be scaled up or down as needed. For example, during peak seasons, you can tap into a broader pool of expertise. This makes the service particularly appealing to growing businesses that want to avoid long-term financial commitments.
3. No Risk of Production Interruptions
One of the risks of recruitment is dependence on a single employee. What happens if they get sick, go on vacation, or decide to leave? These situations can bring content production to a halt, causing delays and even lost business opportunities. Smoothly’s flexible community model ensures continuous content production. If one team member is unavailable, another can seamlessly take over — offering peace of mind and ensuring content is delivered on time, no matter the circumstances.
Smoothly’s flexible community model ensures continuous content production. If one team member is unavailable, another can seamlessly take over — offering peace of mind and ensuring content is delivered on time, no matter the circumstances.
4. Cost Savings Without Surprises
Recruitment is a long and expensive process. Salary-related costs, training, and onboarding can significantly increase expenses before a new hire even starts delivering value. With Smoothly, content production begins immediately, with no heavy upfront investments. Plus, you only pay for the work you need, offering a more flexible and efficient alternative to traditional hiring.
5. Predictable Pricing for Easier Budgeting
Most businesses value financial predictability, and Smoothly’s transparent pricing model meets this need. With a monthly billing system based on actual usage and no hidden fees, budgeting becomes simple and straightforward. Unlike recruitment, where costs can fluctuate and be difficult to estimate, Smoothly’s pricing ensures a well-planned and controlled cost structure.
Make Content Production Effortless and Flexible
If you’re looking for scalable, versatile, and cost-effective content production, Smoothly offers clear advantages over traditional recruitment. Outsourcing content creation to a specialized service like Smoothly isn’t just a solution for today’s challenges — it’s an investment in your company’s future.
Hundreds of marketers are already using Smoothly’s digital service to support their marketing efforts. Try it out now and experience flexible content production and the delegation of marketing tasks without any notice period.