SEO: Which keywords your customers are using to search for you?

Master the art of digital marketing and SEO by choosing the right keywords.

For marketing efforts to yield results, it is crucial to tailor your content to your specific audience. Your ideal customer is unlikely to be an expert in your industry, so it’s best to avoid using business jargon. Instead, use terms that your customers can easily understand! These keywords are what your customers use to search for information, and using them will enhance your visibility in search results. You can conduct a keyword analysis with a marketing agency or plan your keywords yourself. Good keyword planning tools include Google Keyword Planner, Ahrefs, and Keyword Tool. You can also extract relevant terms from literature related to your industry.


The number of keywords varies depending on the industry and services. A larger online store is likely to have more relevant keywords than a business targeting niche markets. However, it’s advisable to create keywords of different lengths; for instance, “cafe in Helsinki” is a much more competitive keyword than “boho cafe in Töölö.”

Use keywords in all your marketing content: in website text, blog articles, and image alt-texts. Search engines recognize the keywords you use in your text, helping your customers find you. Optimize the content you publish on social media by incorporating keywords into your text, image alt-texts, and hashtags.


Here are 5 practical tips for search engine optimization:

Identify Your Keywords

Search engine optimization begins with keyword analysis, which involves identifying the words and phrases potential customers use when searching on search engines. What are the most common search terms for your service? Add a personalized factor to these words or phrases that set your business apart from competitors.


Add Keywords to Image Names and Alt-texts

Images don’t just serve as visual elements on a website; like text, they also contribute to search results. Name your images according to your keyword phrases and add alt-texts so that search engines can find your images.


Link Your Website to Your Social Media Channels

Today, most consumers start their information search on social media. Ensure that you are visible on the platforms your customers use! Also, remember to include your website’s address in your business information so that your content reaches your target audience.


Produce High-Quality, Search Engine-Optimized Content

Invest in the content of your website. High-quality, search-engine-optimized content is your best way to stand out from competitors. Plan your website’s content carefully. You can provide tips, write product descriptions, or publish “behind the scenes” material on your blog. Keep in mind that search engines rank content with at least 500 words better than shorter texts!


Incorporate Key Keywords into Your Website’s Content

Just like with images, it’s important to include appropriate keywords in your text. Longer content serves this purpose well, and you can naturally add keyword phrases to the text without making it sound forced. Build your content around 1-2 keywords, but vary their placement. Place keywords especially in headings and subheadings, but also throughout the content.”


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