Social media platforms have undergone significant changes recently, particularly in areas such as artificial intelligence (AI), social media optimisation (SMO) and hashtags, visual content formats,…
content creation
Recruitment vs. Smoothly – 5 Key Factors to Consider
High-quality content is essential for visibility and business growth, but creating it requires time, expertise, and continuous development. When it comes to resourcing content production,…
Newsletter – An Effective Tool for Deepening Customer Relationships and Boosting Sales
In recent years, many new marketing channels have emerged, yet traditional newsletters have neither disappeared nor lost their effectiveness. In fact, newsletters have maintained their…
Diversity is a Winning Advantage in Marketing Teams
Did you know that diverse marketing teams produce better and more innovative results compared to homogeneous teams? Marketing is all about creativity, and diversity plays…
Effective Localization of Marketing and Content for New Markets
Let’s talk about localization. Are you expanding your business, products, or services to new target markets and wondering how to effectively reach the local audience?…
Why Doesn’t Artificial Intelligence Replace Human-Generated Content?
Marketing professionals often hear the question: Could a customer generate content themselves using AI? While AI is a valuable tool, it does not replace human…
Marketing During the Quiet Season – Enjoy The Summer And Growth
As temperatures rise and days grow longer, it’s tempting to pull back on marketing and conserve energy for the challenges of autumn. Especially in B2B…
Social Media Growth – Understand Your Audience’s Needs and Reach Them
Social media is a crucial tool for brands to connect with their target audience. To succeed in the social media jungle, it’s important to understand…
3 reasons why content creation makes sense, rain or shine
“No marketer is an island”. In a world of political tensions and economic uncertainty, marketing is often the first to face budget cuts. However, in…
4 Reasons Why Content Marketing Is the Top Choice for Successful Businesses
Content is the lifeblood of any organization. It’s not just a marketing tool; it’s the engine driving a company’s growth. According to Thomas Widell from…
Storytelling and Marketing Content: Crafting Compelling Narratives for Brands
In 1996, Bill Gates famously declared, “Content is king.” For years, companies have successfully captivated consumer interest with their stories, and in today’s marketing landscape,…
SEO: Which keywords your customers are using to search for you?
For marketing efforts to yield results, it is crucial to tailor your content to your specific audience. Your ideal customer is unlikely to be an…
Content Tool Kit
Creating high-quality content marketing doesn’t require significant investments in various services or software licenses. There are several free alternatives available in the market, such as…
Copywriting vs. content writing
Did you know that copywriting and content writing are two entirely different things? These two terms can often be confused, as it can be difficult…