Louhe Builds Cyber-Physical Security Leadership with Smoothly’s Content Creation Services

Louhe Case Study banner.

Louhe is an advanced security monitoring company that has developed a real-time access control data analysis tool powered by explainable AI. The system analyzes security data, identifies potential threats and anomalies in real-time, and helps security personnel respond quickly and efficiently.

Louhe sought an effective marketing solution to create industry-specific content that resonates with Louhe’s customers, without requiring significant effort from the company’s side.

 

Key Points of Collaboration

Key Points of Louhe Collaboration.

  • Sales Promotion: Marketing content aligned with company goals to support new customer acquisition and the maintenance of existing client relationships.
  • Cost-Effectiveness: Smoothly’s affordable content production service enables high-quality content creation and publishing while keeping marketing costs manageable and predictable.
  • Ease: Louhe receives high-quality, target-audience-oriented content easily and effortlessly, without using its resources.

Collaborating with Smoothly has been extremely smooth: the team can familiarize themselves with existing content and create new material that reflects Louhe’s identity. The team works with a well-planned approach, allowing us to focus more on strategic issues.
Janne Pirttilahti, CEO, Louhe Oy

Challenge

Louhe aims to become the leading authority in cyber-physical security. The company seeks to position itself as an industry thought leader, anticipating trends and potential cyber-physical security threats while offering valuable insights.

To achieve this, Louhe identified the need for structured content production to increase brand awareness and build credibility, especially in international markets.

Louhe’s current CEO, Janne Pirttilahti, joined the company in November 2023, bringing fresh perspectives on corporate communications. With a clear message in place, it was time to invest in content production to support growth.

Solution

Smoothly developed a customized content plan for Louhe, addressing the need for diverse content at different customer journey stages.

Content Production Focuses on Three Main Areas:

1. Customer Stories
Prospective customers trust a company more when they see the success stories of others. Louhe already had a few customer stories, which served as models for crafting new ones. New stories are produced regularly and are shared on the website, newsletters, and LinkedIn posts.

2. Educational Expert Content
Louhe sought to position itself as an expert in cyber-physical security, particularly in explainable AI. For this purpose, a series of expert articles and blog posts were created, opening up how Louhe’s technology aids security teams in managing real-time threats. The regularly published articles highlight the benefits of explainable AI and cover relevant industry trends, with timely updates added as needed.

3. Engaging Social Media Content
To maximize visibility, Smoothly prepares six to eight LinkedIn posts for Louhe’s company account each month, covering customer stories, industry news, and security forecasts to reinforce Louhe’s reputation as a trusted expert.
The content production team also creates ready-to-share LinkedIn posts for employees to share on their profiles, helping amplify the company’s message on social media.

 

Content types Smoothly creates for Louhe.

Smoothly’s approach has been comfortably proactive all around. Everything has progressed as agreed.
Tero Takalo, Chief Deployment Officer, Louhe Oy

Results

Louhe’s content plan is designed to increase credibility and drive traffic to its website. At the start of the collaboration, the focus was on establishing authority online, ensuring that potential customers encounter expert content that speaks to their needs.

As part of an ongoing content development process, Smoothly and Louhe hold regular meetings to refine the content plan and explore new opportunities. Plans include targeting the Nordic market with Swedish-language content shortly. The produced content supports Louhe’s new sales goals, especially in the international arena.

With Smoothly’s support, Louhe is on its way to elevating its position in the cyber-physical security market and becoming the leading entity in “cyber-physical weather” forecasting.

Hundreds of marketers are already using Smoothly’s digital service to support their marketing efforts. Try it out now and experience flexible content production and the delegation of marketing tasks without any notice period.

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