Toholammin Energia is a local energy provider based in Toholampi, Finland, offering district heating as well as thermal oil and steam heating. Its customers include residents of Toholampi and local businesses, such as dairies and auto repair shops.
The company’s mission is to reduce local energy costs and ensure the availability of heating in an economically sustainable way. As the company grew, Toholammin Energia sought to strengthen its brand and bring more structure and consistency to its marketing efforts, and that’s where Smoothly’s content production service came in.
Starting Point: Irregular content flow, growing need for high-quality and multi-channel output
Before starting the collaboration, Toholammin Energia updated its social media channels on an irregular basis and partly outsourced content creation to an external partner. However, the company soon recognised the need for more structured and multi-channel content production, not just for social media, but also for articles and customer stories, to ensure continuity and effectiveness across its marketing.
“We’re a small company and don’t want to hire a dedicated marketing person. With Smoothly, we’re able to get regular content for the most important channels at a reasonable and predictable cost.”
Toni Mäki-Asiala, CEO, Toholammin Energia
The Solution: A strategic content plan that highlights expertise
The collaboration with Smoothly brought clarity, structure, and efficiency to Toholammin Energia’s marketing. As a result, their communication has expanded across multiple channels, become more consistent, and started to serve their customers with more timely and informative content, all while strengthening the company’s local brand presence.
The partnership began with the creation of a clear content calendar, which brought structure and predictability to planning. It helped align content production with the company’s day-to-day needs and enabled a steady flow of marketing efforts without the pressure of last-minute work.
Smoothly has produced organic social media posts, articles, and customer stories that have helped Toholammin Energia reach its local audience more effectively. The content provides valuable, up-to-date information about district heating and energy efficiency, while also positioning the company as a trusted local expert.
The produced content combines topical updates with expert insights, offering practical tips for residents and businesses. Topics include preparing for the heating season, joining the district heating network, and saving energy — all aimed at helping customers make informed everyday choices while reinforcing Toholammin Energia’s credibility.
Key points of the collaboration
- Strengthening the Brand Locally: The goal of the collaboration was to create consistent and expert-level communication that strengthens the company’s position as a trusted local energy provider and increases demand.
- Ease of Use: The aim was to make marketing straightforward and practical, allowing the company to focus on its core operations. There was no need for time-consuming recruitment processes or strategic workshops – just concrete content.
- Flexibility: The company wanted a partner that offers scalable solutions and adapts to its available resources and ways of working.
Three Key Focus Areas in Content Production
- Organic social media updates: With Smoothly’s support, Toholammin Energia has been able to increase the volume of its organic social media updates and publish content on a regular basis. The goal has been to engage the local audience more effectively and share relevant information about district heating and energy efficiency.
- Articles and customer stories: Smoothly has helped produce consistent articles covering timely heating-related topics, as well as customer stories that showcase real-life experiences. This content has enhanced the company’s transparency and highlighted its industry expertise.
- Content calendar and planning support: Together with Smoothly, the company created a content calendar that has made planning easier and enabled consistent, structured content production across multiple channels.
The Results: Steady marketing, stronger brand, and multi-channel communication
The collaboration with Smoothly has brought the much-needed clarity and systematic approach to Toholammin Energia’s marketing. Content creation is no longer irregular, it now follows a clear plan and schedule, which has strengthened the brand, improved customer communication, and made marketing more coherent overall.
Looking ahead, Toholammin Energia aims to expand its reach and impact through paid advertising and continue using customer stories as part of its content strategy.
Thanks to Smoothly’s light yet effective collaboration model, Toholammin Energia stands as a great example of how even smaller companies can implement professional and impactful content marketing cost-efficiently and without heavy internal processes.
Smoothly is an efficient content production solution that already helps hundreds of companies across the Nordics grow and create high-quality, brand-aligned marketing content more consistently, faster, and more affordably.