How it works
Smoothly runs your content... well, smoothly.
How it works
Our recipe for successful content operations.
By combining these 3 principles, we've created a content system that you can rely on — month after month.
Content workflow
Proved and tested content workflow.
Our structure eliminates ad hoc content creation. With our model, content is produced through a clear, repeatable process: brief → produce → approve → publish. This replaces chaos with a predictable, scalable content workflow.
Creators + AI
Industry-specific human creators with AI efficiency.
We work with carefully selected creators from Smoothly Creator Network who bring industry understanding and proven content expertise. They are supported by modern AI technology that speeds up production, improves consistency, and ensures scalability — without compromising the human quality of the content.
Quality Control
Ensuring quality on every step.
Every part of our system has been built to ensure consistent high quality. From a high-standard creator selection process to thorough briefing and regular quality checks, we are making sure to always deliver content that is on-brand and compliant with industry requirements.
From in-depth articles to engaging LinkedIn posts, we've got you covered.
Expert articles & Use cases
Case studies including interviews
All types of social media content
Newsletters and email marketing
Website copy and visual design
All Nordic languages, English and German — seamlessly managed.
English
Finnish
Swedish
Norwegian
Danish
German
Smoothly Content Workflow
Proved and tested content workflow.
Smoothly Content Workflow lets you brief, track and approve content easily and conveniently in the day-to-day, without extra hassle. By using our model, you stop creating chaos and start building a scalable process.
Creators + AI
Content creators who understand your industry.
Hundreds of skilled professionals at your fingertips.
With Smoothly, you get the experience of an in-house team without hiring. Your creator team is hand-picked from our curated Creator Network to match your industry, brand and content needs. Our network includes hundreds of top-tier writers, designers and specialists across multiple fields. Paired with our tech-powered workflow, you get high-quality, consistent content delivered efficiently and at scale.
With Smoothly, you get the experience of an in-house team without hiring. Your creator team is hand-picked from our curated Creator Network to match your industry, brand and content needs. Our network includes hundreds of top-tier writers, designers and specialists across multiple fields. Paired with our tech-powered workflow, you get high-quality, consistent content delivered efficiently and at scale.
Integrations
Smoothly operates with your go-to tools.
We integrate effortlessly to your daily platforms, including Canva, Wordpress, Mailchimp and many more.
Book a demo to learn more of how we work.
In a quick 30-minute call, we go through our system and see how your team could benefit from it.
“Everything works extremely well — even better than I expected. The content quality is excellent, even in our highly specialized industry, and the processes and tools run smoothly. We’re very satisfied with everything.”
Juha Tamminen
Country Manager
