Use Cases
Who is Smoothly for?
Smoothly is a busy marketer's best companion for content.
Sound familiar?
No system
for creating content
Ad-hoc production leads to gaps, inconsistency, and missed chances.
Your content lacks depth and authority
Outsourced pieces feel generic and don’t reflect your expertise.
Low visibility in search
and on social
Competitors are winning organic attention with better, more consistent content.
Struggle with content ideation
You know you should create content, but struggle to come up with creative ideas.
Smoothly offers a pre-built system that creates a foundation for a steady content flow.
We've built the process for you; you only need to jump in and get started.
Learn more OF how it worksLess workload.
More content.
Looking for new ideas and growth through content marketing?
“We have received exactly what we wanted. The workload has decreased, the pace has improved, and the work has become easier. At the same time, we’ve gained new ideas for publication styles and content. Overall, the collaboration has been very pleasant.”
Why content production feels harder than it should?
Your current system does not scale
You have a content system in place, but once the volume increases, you hit a wall.
Workflows
are a mess
Whether you’ve got too many people or not enough, things keep falling through the cracks.
Too many tools,
too little clarity
Juggling platforms, vendors, and freelancers makes it hard to keep track.
Your team is
buried in admin
Managing briefs, deadlines, and approvals is eating up strategy time.
With Smoothly, your team can simplify production across teams, markets, and tools — so you can move faster, stay consistent, and finally ditch the chaos.
One place for your whole content process.
Plan, brief, assign, track, and approve content without hopping between tools.
Built-in templates, timelines, and task tracking.
Feedback, approvals, and version history in one view.
Everyone knows what to do—and when.
More content and better scalability.
Done with inconsistent quality and want to deliver new content in a scalable way?
"I’ve been really satisfied – we’ve finally gotten the content we’ve been waiting for. It feels completely different to start creating other types of content as well, like newsletters, when you know there’s already ready-made material available. The collaboration has freed up my time for strategic work and leading marketing. We will definitely continue the collaboration, and we are currently evaluating expanding it to other business units within the organisation.”
Why teams often fall short with global content?
Too much to create,
not enough time
Managers struggle to keep up with the content required across regions.
Generic messaging
doesn’t land
Campaigns underperform when they feel like translations, not local ideas.
Tone gets
lost in translation
Without native nuance, messaging sounds off, or worse, off-brand (or even worse, offensive).
Briefing
takes forever
Finding and onboarding good freelancers takes time the teams don’t have.
Local talent, local results.
We match you with native-speaking freelancers who understand the culture, language, and industry.
Experts from your target markets.
Cultural and industry insight.
Localisation is built into every piece.
