About us

We offered content — until we realised that it's not enough.

Since 2017, we’ve been delivering high-quality content for marketers. As we grew, we began to see a deeper issue behind the content chaos our clients faced: unlike other functions, content marketing lacked a system to rely on.

Sales has CRM. Finance has ERP. Support has ticketing system. Marketing? A fragmented stack — and content at its core, left without a system to run on.

From content creation to a content system

We saw an issue in today's marketing that the traditional options couldn't solve.

There was a clear gap in what customers needed and what the market offered. Marketers were stuck in chaotic ad-hoc content production, failing to execute content operations in a scalable way.

We decided to change that.

HOW IT WORKS WHY SMOOTHLY

Starting point

Providing a smooth way to get content created.

From the start, we set out to deliver high-quality, consistently on-brand content for companies. Our focus was on making everything as easy and convenient as possible — and that mindset shaped everything we built.

Smoothly today

Offering a unique system for managing content operations as a whole.

When we realised that the true problem for marketing teams wasn't the lack of content but a missing process behind it, we started building a system that acts as a solid and scalable foundation. This is what Smoothly is today — an unified system for marketing teams' content needs.

Vision & mission